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KERZNER INTERNATIONAL ANNOUNCES THE APPOINTMENT OF
BRUCE HIMELSTEIN AS CHIEF MARKETING OFFICER
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Luxury Hospitality Veteran to Oversee Strategic Marketing and Sales Across All Resort Brands
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“Bruce brings a wealth of sales, marketing and award-winning experience to Kerzner, and I feel very fortunate that he will be joining our team to continue our tradition of excellence and leadership in the luxury resort industry,” said Kerzner.
In his new role, Himelstein will be responsible for the global marketing strategy for the company, including the overall strategic sales, marketing, revenue management, ecommerce, public relations, promotions and brand management for all Kerzner brands. Himelstein will also be closely involved with the overall strategic planning for the Company.
“Kerzner is truly dynamic in its field of luxury destinations and I am looking forward to successfully and creatively enhancing the company’s brand. I am delighted to join Sol Kerzner’s team and cannot wait to see what this new opportunity will bring,” said Himelstein.
Himelstein received a degree in communications from the State University of New York at Geneseo and has earned multiple awards and recognition including being the past global chairman of Hospitality Sales and Marketing Association International (HSMAI).
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, casinos and luxury hotels. Kerzner’s flagship brand is Atlantis, which includes Atlantis, Paradise Island, a 2,317 room ocean-themed destination resort in The Bahamas, as well as The Cove Atlantis and The Reef Atlantis. Kerzner extended its Atlantis brand globally with the development of Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort opened in late 2008 on The Palm, Jumeirah. Kerzner’s most recent development is Mazagan Beach Resort, a 500-room destination casino resort in Morocco, which opened in October 2009. Kerzner also manages six of the top-rated luxury resort properties in the world under the One&Only brand located in The Bahamas, Mexico, Mauritius, the Maldives, South Africa and Dubai. One&Only The Palm, Dubai will open in October 2010. For more information concerning Kerzner and its operating subsidiaries, visit kerzner.com.
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