Many will agree that
food tastes better outdoors, not to mention that outdoor activities stimulate an
appetite. Food is just one of the many things that campers love about the
outdoors but it should not be overlooked. Last year Camp Ottomanelli got
involved with outdoor cooking and camping by accident. A company chef, making
his first camping trip in an RV, could not find the quality meat he was looking
for in any of the parks. We overnighted our meats to where he was staying, and
soon many of his new-found camping friends asked where he got it. The idea
became obvious - why not make our gourmet meats available to every camper
through the camp store?
Of course, it soon
occurred to us that we really knew little about camping and campers? We realized
we should do cooking demonstrations to find out what people liked and wanted. We
have already done demonstrations in Maine, New York and Illinois. The
demonstrations are invaluable. Not only do they introduce the food (which is
important because they are not used to seeing it in the camp store) but it is
also a direct way to get information and feedback. Simply put, people wanted to
know how to make their next meal taste like that.
The answer is simple
and there is a famous saying within the food world that illustrates the point;
“Nobody eats better than peasants or Kings!” What this means is that both have
access to these two things that make the best food – good ingredients and the
right cooking techniques. The secret for the outdoor cook is the same as for
peasants and Kings - keep it simple - but use the best ingredients and know how
to cook on your grill or over your fire.
Henry Ford invented
charcoal in the 1930s and then the Weber Grill was invented shortly after World
War II. An employee of Weber Metal works in Chicago, George Stephen, wanted a
better grill, one with a cover. He used a half of one of the buoys he was
welding and made it into the first outdoor Weber Grill. When they saw it
everybody wanted one and the rest is history. Now outdoor cooking has become so
popular that a few years ago the first best-selling outdoor cookbook was
published (“Thrill of the Grill” by Chris Schlesinger). There soon followed
several cooking shows and many other books.
What did we learn about
the cooking demonstrations? Plenty about what people want to know.
“How do you get that
sweet smelling smoke?” Use hickory, apple or some other wood chips soaked in
water for one hour. If you can, use some old or cheap red wine and soak them in
that.
“How long do you cook
that steak for?” Take one of these grilling tips handouts for some general
instructions. (See handout below. It is good business to give free,
helpful information, whether they buy the food or cook what they brought with
them.)
“Are you sure this is
frozen?” Yes, it does not taste frozen because it is vacuum sealed and flash
frozen. This prevents water molecules from expanding and breaking the fibrous
structure of the food.
So, it comes as no
surprise that people who cook in campgrounds want better food and working with
campgrounds we are learning how to provide it. As time goes by, many campers
will try the new food in the store, tell their other campers and remember the
next time they visit that it is there waiting for them – along with the helpful
barbeque tip sheet.
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